Selling the Show is a unique book. It tackles an area of business each and every magician will be faced with frequently during their careers, maybe every day, yet an area which has gone virtually without any kind of formal coverage in published works.
Sean Taylor has been fortunate to have had parallel careers. He was trained in selling and went on to consult to all manner of companies on the recruitment, development and trainign of sales forces large and small. He has trained sales people, consultants and magicians in both face to face selling and phone selling.
Sean has often lectured on the magician/client relationship, coveing all manner of techniques and practices to improve business. These lectures are hard hitting, controvsersial and direct. he does not hold back and the success he had enjoyed in these sessions, combined with the feedback from professionals in all magic genres has encouraged him to finally release the material in this book.
This is a very personal book, an aggresive book and book of truths and dispelled myths. The techniques though are not aggressive, rather they require precision, thought, planning and a change of attitude. If you are open to a change in mindset, following the steps in this book will allow you to understand what clients really want. This will ensure your business improves. There is no filler here, just solid business techniques honed over more than 30 years.
Contents:
Introduction
Fundamentals of Marketing
Three Key Marketing Tasks
Fundamentals of Selling
The Sales Show
The Face to Face Meeting
Failure and how to deal with it
The Hierarchy of Likely Success
Say No and Save the Show
The Specialists
Dealing with Agents
Charity Show
Summary
Sean’s Top Ten Tips
